Category Archives: Musings

Thoughts on everything from the industry at large to the tiniest element of design.

Price chopper

“Guys! Hey, guys!… Over here!”

There’s a war brewing.

The population is dividing into camps, taking sides, circling the wagons. How this will end, and what will be left when it’s over, nobody knows.

Yes, I’m talking about entry-level subcompact cars.

Nissan Canada created a splash earlier this year when it introduced (re-introduced, technically) the diminutive Micra hatchback, priced at a rock-bottom, take-off-your-sunglasses-and-squint $9,998.

“What the hell?” cried a heavily taxed, half-frozen Canadian public. “Those are 1990 prices!”

The sub-10K sticker price was a big coup for Nissan and for advertisers, as they could now say they were selling the cheapest car in Canada.

“Step up, Millennials! Don’t be afraid – it won’t hurt you!” the ads shouted, implying there would still be income left over for bike spokes and craft beer.

To achieve that low starting price, buyers of the base Micra will have to do without such must-have’s as air conditioning, automatic transmission, cruise control and power windows/door locks, and it remains to be seen how many drivers will be willing to go forward in such a primitive way.

Frankly, this setup reminds me a lot of my first car, a ’93 Plymouth (I survived the ordeal).

Lost in all the hubbub generated by the Micra’s launch was a vehicle launched last fall that also claimed to be an economic superstar. The Mitsubishi Mirage debuted under a loud banner of ‘America’s most fuel-efficient gasoline car’, touting a combined 40 miles per gallon (U.S.).

In Canada, ads cheerleaded the Mirage’s diesel-like 4.4 litres/100 km highway mileage, which works out to 64 mpg (Imperial). However, in order to achieve these savings at the pump, drivers had to fork over more cash at the dealership.

The Mirage launched with an MRSP of $12,995, a price that was already undercut by other vehicles, including Canada’s previous cheapest car, the Nissan Versa sedan. In Quebec, the vehicle listed slightly less than in the Rest of Canada.

The mileage figures got some press, but nothing like the Micra’s starting price, and it makes sense. The Micra would save you money on Day 1, while the Mirage would save a driver money over time, depending on how much driving was done.

No surprise that winning the lottery is sexier than creating a high-interest investment portfolio.

Guess who’s back?

Not content to have the Micra soak up all of the cheap car limelight, the Mirage is fighting back the only way its manufacturer can – by reducing its price.

As of June, after a consumer cash discount of $2,500, a new Mitsubishi Mirage will set you back – wait for it – $9,998.

Yes, there are now TWO cheapest cars in Canada, both battling for sales ground amid a struggling economy and record high gas prices.

The vehicle sales website goodcarbadcar.net sheds some light on why Mitsubishi adopted this aggressive approach (see chart here: http://www.goodcarbadcar.net/2013/10/mitsubishi-mirage-sales-figures-usa-canada.html)

Mirage sales were pretty much flat for the first quarter of the year, not surprising considering the brutal winter endured by almost all of the country. Come spring we see a sharp uptick in Mirage sales, more than doubling in April compared to the month before, followed by a huge drop in May – the month the Micra debuted.

In the United States, where the Micra isn’t being sold, sales of the Mirage continued to climb as spring progressed. Clearly, Canadian sales were being jeopardized by the Mirage’s newfound competition.

Certainly, the time is right for a low-priced, fuel-efficient car, given the environment we live in, but I’m willing to bet Mitsubishi will have the harder time in this battle.

Make up your mind

Reviews of the Micra point to a driving experience out of synch with the model’s bargain-basement price tag. Capable suspension, a 107-horsepower 1.6-litre four-cylinder, and beefier 15-inch tires sets it apart from the Mirage, which makes do with a 1.2-litre 3-cylinder making 74 horsepower.

The Mirage also rests atop skinny, 14-inch tires and is not known for its handling prowess.

Now that their starting prices are equal, it will be up to the individual buyers to decide what’s important to them – mileage or motoring pleasure. Because there is quite a difference between the two vehicle’s fuel consumption numbers.

On the highway, the tiny Micra consumes fuel at a rate of 6.6 litres/100km, according to the manufacturer. This translates into 43 mpg (Imperial), or 21 mpg less than the Mirage’s highway figure – a consideration for those making long commutes.

Of course, if the buyer just wants a cheap car for running errands every now and then, it’s doubtful this will matter much. After all, the 2014 Micra is not a 1972 Caprice.

With the opening volleys now fired, we eagerly await updates in this ongoing battle.

Undercover brother

“Where’s our guy?! D’ya think we’ve been double-crossed?”

I was thinking lately – and not for any particular reason – about what would make a good getaway car.

Or, alternatively, what would make a good undercover police pursuit vehicle.

I’m not talking about the unmarked-yet-obvious Tauruses, Explorers and Chargers you see waiting in speed traps, either – I’m talking deeper cover than that. For a stakeout operation or a tail job, you don’t want Starsky and Hutch’s ride.

At first glance, the list of automotive choices out there seems pretty much endless. However, to properly execute either role I believe a smart driver would demand certain attributes from his trusty steed.

I’m not here

First off, anonymity. You want the car to be rolling camouflage, seen but not noticed by either cop or felon. Just part of the landscape.

Non-descript is key, but as our mustachioed hero once stated in an episode of Magnum, P.I., you can go overboard on it and end up shouting your presence to the world. If I recall, the ‘loud’ shadow car in that episode was a beige Ford Fairmont.

I’ve always said the best car for non-descript would be a 5 to 10-year-old GM sedan like a Grand Am or Malibu – ubiquitous, bland, and usually one of two colours. Most popular Japanese sedans have the problem of being either a heat score (Accord, Altima, Maxima), or simply too un-sketchy to fit in (Camry, Camry, Camry).

However, going cookie-cutter isn’t the whole game plan. If your needs include more than just being incognito, these sensible sedans pose a problem.

Need for speed

If a pursuit/chase will at some point be likely – whether it’s collaring bad guys or shaking the heat – you’ll need muscle and handling. Boring the other party to death isn’t an option here.

And as important as power is, it needs to be subtle. Racing stripes, modifications and a aftermarket exhaust might be cool in heist flicks, but it’s a dead giveaway in the real world. The power needs to have been born on a factory assembly line.

Also, the vehicle model itself can’t be synonymous with performance. You’ll want to have a top-end drivetrain in a car whose model lineup contains some real tepid stuff. There should be an engine lower down the totem pole than yours, with less cylinders.

The setup I’ve described, a hot engine coupled with an aging, dime-a-dozen design and no exterior add-ons, should do the trick (though nothing’s foolproof, of course).

Any suggestions, you ask? Any particular vehicular preference, after weighing the key criteria?

After some careful thought, as well as observations on the road, I think I’ve narrowed down a decent choice.

Your forgettable hero has arrived. (Bull-Doser, Wikimedia Commons)

2011-2014 Dodge Avenger

Yes, it’s the car that’s barely there.

Chrysler was recently slinging these off their lots so fast, and at such discounted prices, you’d think they had been stolen. If there was a cheaper midsize car on the market, I didn’t notice it.

There are many things that make this outgoing model a good candidate.

First off, the 2011-2014 Avengers look an awful lot like the 2007-2010 Avengers that came before them. The mid-life cycle design refresh gave the bland car a slightly improved appearance, but at a distance, or in the dark, or to an untrained eye, they may as well be the same thing.

“Is that a nearly-new car, or seven-year-old clunker?”

The 2011 upgrades also endowed the Avenger with a decent shot of power, courtesy of the available 3.6-litre Pentastar V-6. This well-regarded unit serves as the base engine in hotter models like the Dodge Charger, Challenger, and Chrysler 300.

The Pentastar’s 283 horses and 260-lb-ft of torque, delivered through a modern 6-speed automatic, provides big pull in a smaller, less-assuming package than its storied stablemates. Zero-to-60 (mph) times were listed at 6.3 seconds with this drivetrain, according to the manufacturer.

No slouch, for sure. To put this into perspective, results from the Michigan State Police’s vehicle evaluation program in 2013 show the fastest police cruiser on the road – the Taurus-based and EcoBoost-equipped Ford Police Interceptor – ran up a 5.66 second 0-60 time.

The Explorer-based Police Interceptor utility, equipped with the same turbo 3.5-litre, emerged with a 6.28 second 0-60 time. The non-turbo utility returned a 8.02 second figure.

In the same tests, a V-8-powered Dodge Charger cruiser hit 60 mph in 6.04 seconds when equipped with optional all-wheel-drive.

While I certainly don’t condone running from the cops (they have many ways of getting you), those high-performing vehicles’ numbers are very interesting when contrasted with the lowly Avenger.

Besides the upgraded powertrain (at least in higher trim levels), the 2011-2014 Avenger saw fairly major suspension upgrades, which would help both cop and felon stay on the road while enjoying their car’s newfound power.

Chrysler sold a good number of Avengers in the latter part of the model’s run, but it was never a vehicle anyone talked about. Lately, I’ve begun to notice them more and more – often outfitted with blacked-out rims that aren’t unattractive on this boxy vehicle.

Frankly, in some cases, the Avenger looks a little bit badass, and isn’t that really just perfect for both criminal and cop?

Lincoln’s identity crisis

Kissin’ cousins…

Automotive columnist John Phillips has an interesting piece in the July edition of Car and Driver.

In it, Phillips describes the Lincoln Motor Company as being devoid of direction and purpose – an automaker undecided as to what it wants to be in the automotive landscape. Lincoln’s badge-engineered lineup (essentially, luxury re-treads of Ford vehicles), are a “distracting abstraction,” Phillips argues, existing solely as a second sales stream for Ford.

This kind of speculation is nothing new, as Lincoln has been drifting like a ship without a rudder for some time, but it’s still worthwhile. Lincoln is a storied nameplate that has become almost invisible, and deserves to return to prominence.

While traditional rival Cadillac now boasts an appealing lineup of aggressively styled vehicles that knows who their competition is, Lincoln’s offerings lack an overall design philosophy.

Judged on their own merits, each vehicle in Lincoln’s lineup has things to like about it, but there’s no denying they’re simply ‘Fords…with luxury’. Luxury, and an odd grille.

I know the retro waterfall thing is supposed to emulate the face of the classic 1940 Continental, but it always looked like a beached whale to me. The MKS is nice but forgettable, the MKT is a bizarre land boat that’s rarer than a Toronto Conservative, the MKX seems to be a top trim level for the Ford Edge, and the MKZ – the most visible new Lincoln – boasts a no-cost Ford Fusion hybrid drivetrain as its centrepiece along with ‘different’ styling.

The Lincoln MKS: a whale of a sedan.

Phillips argues that Lincoln needs to do something completely new – something that’s distinctly a product of Lincoln, and not Ford – in order to emerge from automotive purgatory.

I don’t see why this isn’t possible. Ford is making money, and I’m sure it would like to make Lincolns that generate large sales (and buzz). In the 60s and 70s, Lincoln was a powerhouse, selling luxury coupes and massive formal sedans like they were going out of style (and they were).

In the 1980s, Lincoln held its own over Cadillac precisely because they hadn’t gone on the badge-engineering ride that GM had entered Cadillac into.

(See clip for evidence that Lincoln played up this angle, advertising its “uncompromised individuality.”)

Things started to fall apart in the 1990s after the Mk VIII was put out to pasture and the front-drive Continental started withering on the vine, leaving the Town Car as the remaining ‘classic’ Lincoln.

The rear-drive Lincoln LS (2000-2006) that followed earned some impressive accolades, but is now as remembered as the Cadillac Catera of the same era – ie, not at all. Badge engineering began in earnest in the LS’s wake, with the introduction of the Fusion-based Zephyr in 2006.

The Zephyr thudded into the marketplace with lacklustre sales, forcing the Ford Motor Company to almost immediately rebrand it as the MKZ (while also giving it an engine upgrade and grille redesign).

The rest is history.

I’m sure Lincoln will one day find the direction it needs, but what direction that will be escapes me. I know many car enthusiasts still wish for a modern, rear-drive incarnation of the Continental (with suicide doors, no less!), but Cadillac’s newfound hotness didn’t come from re-hashing the deVilles and Fleetwoods of years past.

On its own, the new MKC small crossover is fairly attractive, with a duo of interesting turbo fours. However – call me a traditionalist – Lincoln needs to be primarily about sedans. We will watch.

The last dinosaur?

“Thar she blows!”

In a previous post, the topic of full-size front-wheel-drive American vehicles was given a thorough look-see.

Hot stuff, I know.

In the post, I stated I felt the Buick Lucerne (2006-2011) represented the end point of a lineage of General Motors vehicles that began with the introduction of the C-Body platform in 1985. On this platform rested the downsized, front-drive Olds 98, Cadillac de Ville and Fleetwood, and the Buick Electra.

The following year, the H-Body platform added the front-drive Olds 88,Buick LeSabre and Pontiac Bonneville to the lineup. And, of course, the rest is history.

When the plush, full-size Buick Lucerne and Cadillac DTS were put out to pasture in 2011 (taking their front bench seats and 4-speed automatics with them), it seemed that the last heirs to the fortune had died.

The lineage was broken, yes, but was the spirit, too?

As Rod Serling would say if he were alive today, “Submitted for your analysis…the Cadillac XTS.”

A Chariot for the Geriatric?

It would seem that General Motors just couldn’t stomach the gaping hole the departed DTS left in its lineup, so it introduced the XTS in 2013. With the taught, import-fighting ATS and larger, business-like CTS adding fresh style and performance to the marque, GM must have realized it couldn’t alienate traditional buyers while trying to attract new ones.

The retiree community needed a traditional Caddy to drive to the early bird dinner at 4:30 p.m., and funeral homes needed livery cars for when the Last Supper has come and gone.

Though it contains modern underpinnings (a stretched Epsilon II platform), and an up-to-date drivetrain (GM’s direct-injected 3.6-litre V6 and 6-speed automatic), the XTS is clearly the spiritual successor to all those front-drive plushies that came before it.

The 3.6 makes admirable power – with 321 horsepower and 274 foot-pounds of torque on hand, an XTS driver will have no trouble getting to the pharmacy before it closes. With available all-wheel-drive, handling and all-weather capability gets a boost.

The available 410-horsepower twin-turbo V-Sport model just seems pointless, however, and I’d be curious to see who actually springs for this.

Style-wise, the XTS is something of an odd duck. The front end, viewed head-on, is inoffensive, contains adequate brightwork and clearly marks this car as a Cadillac.

Side-on, the front end appears stumpy, with the leading edge of front door nearly touching the wheel well. A long, flowing crease originating at the front fender carries on to the rear of the car, breaking up the expanse of sheet metal and giving the long sedan less of a slab-sided look.

The XTS’s side crease, flowing roofline and sharply raked C-pillar are not unattractive – at the very least, the package is inoffensive, which is the design goal of many an automaker when trying to woo traditional return buyers.

Like the abbreviated front end, the rear deck can also be seen as stumpy, despite the car’s otherwise large rear overhang. Though it’s hard to see when an XTS is scooting past, the rear taillights actually have a vestigial tail fin thing going on.

Don’t cut yourself by accident…

Certainly, towering fins were once the hallmark of Caddy design, so this represents a nod to the marque’s storied past. As well, given the vehicle’s short rear deck, the tiny fins serve to carry the car’s presence just a little bit further aft.

Overall, it’s something of a strange vehicle, but it’s one Cadillac clearly felt needed to exist.

How long will the XTS soldier on in the Cadillac lineup? Who knows, but it will be interesting to see what the design department does when it comes time for a mid-cycle refresh or even a full re-design.

A new breed of pinko

Practicality in Pink.

I’ve been seeing pink lately, and I’m not talking about a form of subdued rage.

Hot pink rims seem to be a growing automotive phenomenon this year, but it’s hard to tell who’s doing the upgrading. Is this strictly the domain of female drivers, or would that be buying in to an outdated stereotype?

So hot were these pink rims, I failed to notice the driver of the vehicle.

In some cases, the ‘rims’ in question were simply wheel covers that had been spray-painted Barbie’s favourite colour, which brings to mind the Painted Yellow Everything era of the early 2000’s. That era saw the wheel covers, side-view mirrors and decklid spoilers of so many Camrys and Accords slathered in canary yellow, because yellow = speed.

Is hot pink the new performance colour?

What is the compelling force that turns sensible-but-bland subcompacts into the Yaris la Femme seen above?

Further research is needed to sort out this mystery.

A big, big love: 2

DEFINITELY your father’s Oldsmobile. (IFCAR/Wikimedia Commons)

Pulling into the future

In the proceeding blog post there was much waxing poetic over boats from the 1970s and 80s – a real gush-fest, if you will, over the big land yachts of yesteryear.

But was this bygone era really all that long ago?

The lineage of these vehicle pushed further into the modern day than most people give them credit for. Take the brawny Caprice/Fleetwood/Roadmaster cousins of the mid 1990s.

The full-size, V8-powered, rear-wheel-drive era pushed into the 21st Century with the Panther platform triplets – the Ford Crown Victoria, Mercury Grand Marquis and Lincoln Town Car. Popular with cops, livery companies and the geriatric set, this platform underpinned Ford Motor Company’s full-sizers from 1978 to September 15, 2011.

Many people are still mourning the loss.

While all this was going on, however, there were other respectable large-car platforms toiling away on the highways and back roads of America – and selling in much larger numbers to boot. These sedans had most of the trappings of traditional full-size cars (soft suspension, front bench seats…SIZE) but with a key difference – they came equipped with dreaded, unsexy front-wheel-drive.

Their names are familiar, as they were taken from their renowned rear-wheel-drive predecessors – Oldsmobile 88 and 98, Pontiac Bonneville, Buick LeSabre and Park Avenue, Cadillac DeVille. From the mid-80s until the turn of the century, these vehicles occupied the upper tier of their respective marques.

Typically found with GM’s ubiquitous 3.8-litre V-6 under the hood, these lengthy front-drivers put the power to the road though a column-shifted 4-speed Hydra-Matic. I have fond memories of many youthful adventures involving a friend’s ’86 and ’94 Olds 88.

Powerful, smooth and seemingly indestructible, cruising in either Olds was like taking to the road in your living room – comfortable, spacious, and familiar.

1994 Oldsmobile 88, aka, The Invisible Steed. (IFCAR/Wikimedia Commons)

Some of those models were given the hot treatment, though I sadly never got the chance to drive one. The understated Olds LSS and Buick Park Avenue Ultra were real sleepers in their time, powered by supercharged 3.8’s that could easily challenge unsuspecting Camaro drivers.

When a new century dawned, those tired, dusty nameplates of the past were soon replaced with new models of similar dimensions, containing similar drivetrains. Well, the same drivetrain.

The Olds 88 and 98 didn’t get to see the 21st Century (Oldsmobile would soon be unceremoniously killed off, anyway), but the other stablemates did, soldiering on until 2005. Pontiac later met the same unfortunate fate as Olds when bankruptcy loomed for the General and all unnecessary overhead (and nameplates) had to be jettisoned like human waste in outer space.

The late, great Buick Lucerne (some would just say ‘late’). (IFCAR/Wikimedia Commons)

With Chevrolet flogging hyper-bland (yet spacious and uber-traditional) Impalas starting in 2000, Buick was left to tempt traditional large-car buyers with its Park Avenue/LeSabre replacement, the Lucerne. During its five year run (2006-2011), the archaic Lucerne set few hearts on fire, but it did do an admirable job of carrying the torch in a race with few remaining competitors.

With a standard pushrod V-6 whose architecture dated from the Cretaceous Era, the Lucerne was built on the high-strength GM G-Body that underpinned the late Buick Riviera coupe. It was long, with big overhangs (like the Riviera), looked heavy (it was), and featured tell-tale Buick Ventiports on the front fenders.

A ‘Super’ edition powered by a Cadillac-sourced 4.6-litre V-8 added horsepower and a dash of style over the base Lucerne. The chrome waterfall grille of the Lucerne Super (which became the standard look in later years), coupled with the wide and rakish C-pillars was enough to catch my eye.

Sure, it was a lumbering dinosaur that didn’t reflect the new, post-bankruptcy GM, but I liked it all the same. I knew, at the time, that the Lucerne was among the last of a nearly extinct breed – one that had once been so plentiful.

(Note: the Chevy Impala soldiered on from its 2006 redesign until 2013, so it REALLY represents the end of the old-school full-size front-driver era. This was also the last time a car could be bought with a optional front bench seat.)

The Lucerne is now gone, replaced by the far more modern Lacrosse, while the Impala has finally entered the 21st Century with a handsome redesign and upgraded technology top to bottom. No more pushrods, 4-speed automatics, or bench seats, which could be seen as a good thing by those lacking nostalgia.

A big, big love

Swing low (and long and wide), sweet chariot…

I’m not ashamed – I’ll proudly admit to having a fetish for large American cars.

Even as a kid, when the other boys drooled solely over Mustangs and Z-28s, I gave equal eye time to the old 1970s and 80s barges that plied the highways and byways of my corner of small-town Ontario. Oldsmobile 88s and Ford LTDs were everywhere; so too was the Grand Marquis and deVille.

Yes, these baroque land yachts sure temped me, flaunting their landau roofs, opera windows, sagging springs, pillowed velour bench seats and faux wood grain trim. Like rolling bordellos, they were – the kind that the bad guy would try and get away in before Jim Rockford headed them off in his Firebird Esprit.

When driving age rolled around I was tempted by cheap Crown Vics that seemed to populate the back of every used car lot, but their appeal always lost out to my more pressing need for economy and gas mileage. School, you know.

Since then, prices have only risen higher into the stratosphere, so the dream of land yacht ownership remains just that – a dream. A big, hulking, wallowing dream.

Growing up, not many people close to me shared my passion – something that changed when I entered adulthood. I then encountered other people with an equal interest in square-rigged, city-block-long Detroit steel. Sometimes we talk over drinks, musing about how much smog-strangled horsepower a Lincoln 460 puts out, or what TV show/movie had the best shots of these Earth-bound Queen Marys in action (hint: Kojak).

Finances and market forces are against it, but that dream won’t ever die, nor does my appreciation of the new crop of large American cars. The Charger/300 siblings were just the thing society needed to get over the XXL-sized SUV craze of the late-90s and early 2000s (gas prices helped in that regard, too), and I find the new 2014 Impala to be a shapely, desirable beast.

Hell, I liked the anachronistic Impala that came before it. There were retro sensibilities to be had there, and without a hint of irony.

I’m fully convinced that if a new car as large and excessive as a 70s-era Chrysler was produced and was somehow able to achieve 50 mpg, there’d be a respectable lineup of buyers wanting to berth the thing in their driveways.

For a long time, those big cars commanded respect through presence and panache, and I can be forgiven for wanting to return to that era.

Call me Matte

“What do you suggest? It’s an 328i coupe.”

You see a shape pass by. A shadow, really. It’s emitting a growl, a throb – a throaty exhaust note that signifies raw power and precision. Not something to be messed with.

The presence of this beast stirs something in you – your head swivels. What is this blacktop warrior?

You see it. Under the sun, your eyes narrow into a squint. It’s high-end, all right – oh yes, it takes drugs or a law degree to get into that.

The blacked out rims, the quad tailpipes, the sun glinting off of….nothing.

The car’s coated in coal soot – it’s a friggin briquette. I could light a kitchen match off any surface.

The Bimmer I see (it’s usually a Bimmer… when it isn’t a Civic) has a matte paint job. No swimming-pool-deep laquer on this baby, no siree!

I really don’t get the rust primer/Tremclad look. Is it a Mad Max thing? Is this because of Mel Gibson in some way? Why paint over good factory paint on a $60-70,000 car?

A quick Google search will return countless hits about the best (or cheapest) way to get into a matte paint job or wrap. I doubt the people searching for this are looking to cover up the rust on a 1986 Bronco II.

Sure, if you have the cash and the will, go right ahead – I just don’t understand why anyone would want to do this. That said, the spoiler/wing/painted side mirror craze of the turn of the century taught me that there are scores of tasteless people everywhere.

Maybe that’s being harsh. Maybe my hatred for chalkboards is clouding my objectivity.

Regardless, if I ever found myself in the Brown Beauty Bimmer that rolled past me this morning, I would hope that –

(1) I hadn’t just lost my mind and,

(2) I wasn’t at gunpoint.

Flash your badge

When you’re driving a Mustang with this badge on it, no one needs to ask if the thing goes fast.

Badges are a car’s subtle way of sending the message that its trim level – and the experience that comes with it – is something special (‘Sport’), something really special (AMG, SHO), or something perfect for a rental lot (LS, LT).

In the case of the Mustang, that badge signifies that an awful lot of muscle lies dormant under the hood, just waiting to impress. Never was that badge more significant than in the 80s, when having anything other than this symbol on your fender meant you were the proud owner of 88 Fairmont-worthy horses.

Unfortunately, the enduring tradition of automotive badges has given rise to an unusual phenomenon that is inexplicable, confusing, and incredibly lame.

I’m talking about badges that don’t match the car.

“Yeah, it’s the Echo TRD – it goes faster than a regular Echo. Don’t act like you’re not impressed.”

The rolling lie seen above is a perfect example. With the simple addition of a Toyota Racing Department badge pried off a much more capable vehicle, this driver is deceitfully declaring to the world that his vehicle is something more than a numb, 108-horsepower sub-compact.

Anyone with a basic knowledge of cars knows that this claim is a complete crock, so why go through with it? Why does the owner of any Pontiac Sunfire GTO or Ford Focus 5.0 mystery car do what they do?

Then again, how can we explain the explosive fad of Spoilers On Everything that plagued the automotive landscape around the turn of the century – an era that also saw hubcaps and sideview mirrors on Camrys and Accords painted yellow, because yellow = speed (?!)

Both phenomena are identical in theory – dress up an underperforming car to give the illusion of hidden performance. A 3 dressed up as a 9, if you will.

Sure, badge swapping is more subtle than mounting a sky-high wing on a ’97 Crown Vic LX, but it’s no less lame. If your car can’t cash the cheque your new badge writes, you’re just a moron.

And your friends aren’t impressed.

Get high with me

“Let me unfurl that stepladder for you…”

This driver either possesses the world’s smallest manhood or has a deep-seated phobia of being near the ground.

Whatever the psychology behind the motorist, this vehicular abomination deserves to be heaped with scorn wherever it goes. Clearly the most obnoxious, unnecessary vehicle since the Hummer H2, this jackass’ jacked Ford could roll over Corollas at stoplights without trading paint.

Sure, lift kits are fun, but at what point does it just become impractical? I have to imagine that driving this F-250 would like wearing platform shoes with 12 storeys of goldfish in the heel.

Parking garages? Off limits.

Overhanging tree branches? A serious concern.

Spitting rocks into the windshields of nearby motorists? A near certainty.

Risk of injury while boarding/exiting the vehicle? High.

Rumours of overcompensation? Unavoidable.

Ability to blend in/hide from cops? Impossible.

Maybe I’m being uncharitable, though. This visitor (student?) to the University of Western Ontario might have no choice but to traverse water four feet deep in order to pursue a quality post-secondary education.

Roll onwards, you glorious, depraved monster.

Driven to Attraction

If it has an engine, it has a heart