Author Archives: Steph Willems

About Steph Willems

A Canadian man with a love for cars, likely born 50 years too late.

Southern belle

1930 Ford Model A Town Sedan, spotted in Charleston, South Carolina.

1930 Ford Model A Town Sedan, spotted in Charleston, South Carolina.

Anything with Henry Ford’s name stamped on it commands respect in America, even today.

That titan of industrialization, efficiency and ingenuity continues to hover over the western world with his ephemeral presence, like a spiritual elder still capable of instilling lessons in the youngest generation.

Everything Henry touched remains steeped in glowing, historical reverence, which is why it was such a treat to come across this pristine antique Ford in the warm gaslight of Charleston, South Carolina.

A mild breeze was blowing that night, as I strolled through the polite, temperate city that started the Civil War. And there she was – parked under a streetlight, her yellow wheel hubs and spokes matching the painted limestone of a nearby home and the crushed leaves underfoot.

The 1930 Ford Model A Town Sedan was a classy model for its era, but this example didn’t have the sidemounts that would really complete the package. Still, who can complain?

History collided that night. An 84-year-old car parking in the heart of a city 260 years its elder. If the country’s history was a stage play, both the car and the city would play larger-than-average roles.

Lookin' civilized in the South.

Lookin’ civilized in the South.

The Ford Model A – Henry’s second runaway hit – is not a rare classic car. In fact, it’s one of the most common.

Between October 20, 1927 and March, 1932, Ford produced 4,849,340 Model A’s in a limitless variety of styles. So many were produced that parts are still plentiful, all these years later.

The Model A was conceived to replace the once phenomenally popular (but now rapidly aging) Model T, amid newfound competition from other automakers. The new model, like its predecessor, was designed to be durable, affordable, and easy to manufacture, but now boasted modern features and a dash of style.

The rock-solid, 201-cubic inch 4-cylinder under the Model A’s hood made 40 horsepower, and was mated to a 3-speed unsynchronized gearbox. Unlike the Model T, the Model A used the 3-pedal setup American drivers were becoming accustomed to.

Innovation was a Ford hallmark, and the new car didn’t disappoint – the Model A was the first vehicle to use windshield safety glass.

Henry Ford (1863-1947) was getting long in the tooth by the late Twenties, and didn’t feel like bothering to have a hand in the design of the car. This was likely for the best, as by that time, the Model T – which Ford still saw as adequate – was looking awfully primitive and stodgy.

Henry Ford, left, and his long-suffering only son Edsel are seen in this archive pic.

Henry Ford, left, and his long-suffering only son Edsel are seen in this archive pic.

A design team headed up by Henry’s son (and Ford Motor Company president) Edsel Ford came up with a proper style for the new vehicle. And, unlike before, they made sure buyers of a new Model A could pick from a choice of colours.

Tough, versatile, and cheap (the starting price undercut $400), Model A’s continued to fly out of showrooms even after the stock market crash and subsequent onset of the Great Depression. Good thing they were built Ford tough, as many drivers were forced to keep them a lot longer than expected (or even live in them) due to the financial conditions of the time.

Edsel Ford didn’t outlive his father (he died of stomach cancer in 1943 at age 49), but the Model A will outlive all of us.

Thousands of examples of the relatively affordable classic roam the roadways of North America each summer (never quite reaching their claimed to speed of 65 mph), and new parts for the simplistic drivetrain are as close as a visit to Google.

“I am not a number!”

Patrick McGoohan, in The Prisoner (1967-68).

Patrick McGoohan, in The Prisoner (1967-68).

Every now and then, a group of us gets to talking about car commercials, and I get yet another chance to mention my favourite vehicle ad of all time.

No, not Lee Iacocca’s “If you can find a better car, buy it” Chrysler commercial from 1982 (though that is a classic, and pure marketing genious). I’m talking print ads.

TV commercials can be entertaining, but print ads can be everything their motion picture brethren are, too – visually arresting, thought provoking, emotionally stimulating – everything that a good commercial needs to sell you a product you don’t really need (but really, really want).

Long ago, at the dawn of the 21st century, I wrote a paper for a university advertising course I had enrolled in as a fun elective. We had just finished studying the eras of modern advertising – examining print ads from the Victorian era to the 1990s and learning the key themes that dominated each era.

I choose to focus my paper on – what else? – the world of automotive advertising, something that had always fascinated me.

Though it embraced counter-culture identity, Chrysler's hippie-era ads still equate belonging to a group with happiness, satisfaction and status.

Though it embraced counter-culture identity, Chrysler’s hippie-era ads still equate belonging to a group with happiness, satisfaction and status.

Focusing on the latter half of the 20th century, I worked through the counter-culture era (a period exploited by the Chrysler division, with its ‘Dodge Material’ and ‘Scat Pack’ ads), before moving on to the ‘Value Era’ of oil crisis/recession-plagued America in the mid ’70s to early ’80s (“$17 less than Caprice!”).

Rather than focusing on lifestyles, the Value Era emphasized respect for pocketbooks and bank accounts. Clearly, not the sexy, titillating stuff that had proceeded it.

A very annoying era followed these, one that seemed to define the 1990s. If you wanted to sell a car, dishwasher, or anything else in the ’90s, you had to make the buyer aware that they’d be joining a community.

Yes, the buyer would now be part of a quasi-commune populated by like-minded, like-interested people. “You’re really not alone when you buy this product, see? There are others like you.”

Depending on your world view, it was either a comforting, cosy sentiment, or an individual-destroying collectivist nightmare. And no car company adopted this strategy more than plastic-clad GM division Saturn.

Describing itself as “A different kind of company” (um, what?), Saturn’s commercials were festooned with members of the Saturn-buying community. Their print ads were part classic sales pitch, part family reunion newsletter.

A memorable 1996 episode of the sitcom Ellen poked fun at the Saturn ad campaign, depicting the title character’s friend purchasing a new ‘Rapture’, only to find herself an unwilling member of a creepy cult-like collective. After overbearing, stalker-like requests to join baseball teams and attend picnics, Ellen is forced to ‘rescue’ her friend, eventually breaking her lease agreement by holding a Rapture sedan hostage with a cigarette lighter.

"It's okay - you can embrace your individuality now." (image: Jaguar)

“It’s okay – you can embrace your individuality now.” (image: Jaguar)

I wrote my term paper towards the end of this cloying era, or maybe at the very beginning of a new one. At the time, one memorable ad stood out – one that spoke to me personally while shattering the message spread by the likes of Saturn.

The ad, which appeared around 1999 (give or take a year) was for the Jaguar XK8 convertible – a beautiful car whether coupe or drop top. Pictured in the ad was a man driving solo (and fast) down a twisty, shade-dappled highway, with the message “Live vicariously through yourself”.

Who doesn’t want to be the guy piloting that Jag? I mean, really?

That sort of appeal is easy to understand, after all, all car ads want you to picture yourself in the driver’s seat. However, the message being telegraphed by Jaguar was decidedly different from that of the community-minded Saturn.

Live vicariously… through yourself.

Some could see this message as being indulgent, selfish and consumerist. A hedonist celebration of capitalism’s ill-gotten gains. I, on the other hand, see it as a big middle finger to the concept of collectivism – a celebration of the individual. A message that it’s okay to go your own way and enjoy life on your own terms.

Oh! Oh! Pick me! (image: Jaguar)

Oh! Oh! Pick me! (image: Jaguar)

That one can still exist and participate within a society without having to adopt all of its norms and expectations.

That this ad originated from the country that brought us the Libertarian-themed 1960s TV show The Prisoner maybe shouldn’t come as a surprise.

(See show intro and highlights,  including McGoohan’s bitchin’ Lotus Seven, here: http://www.youtube.com/watch?v=tra3Zi5ZWa0)

Another ad for the XK8 carried the theme along with a similar, if somewhat confusing, message.

The turn of the century now seems a lifetime away, and I couldn’t begin to describe the era of advertising we now find ourselves in. Like most normal people, I try to avoid exposure to commercials as much as humanly possible.

Still, by thumbing its nose at the establishment and prevailing attitudes, Jaguar cranked out a real gem of an ad all those years ago. By reacting – and rebelling – against the norm, Jaguar created a new counter-culture.

A counter-culture of one.

 

Links:

http://blog.dodge.com/features/you-could-be-dodge-material-%E2%80%93-1970-dodge-charger-500-commercial/

Hot 200?

The 2015 Chrysler 200 has little in common with its predecessor (photo: NetCarShow.com)

The 2015 Chrysler 200 has little in common with its predecessor (Image: Fiat-Chrysler Automobiles)

When it comes to refreshed car models, no American vehicle departs more drastically from its predecessor than the new Chrysler 200.

Ditching the tall, bulbous body left over from the 2007-2010 Sebring, the new 200 brought with it a flowing, Audi-like roofline and body, competitive drivetrains, a taught chassis (Fiat-Chrysler’s Compact U.S. Wide platform), and upgraded interior.

In short, the 2015 Chrysler 200 was designed to be everything the 2014 200 wasn’t.

With all these attributes, the refreshed sedan was sure to be a sales hit, right?

No, there’s never a guarantee of that. The 200 leapt into an ultra-competitive field of capable mid-size vehicles, starting at a price point much higher than its bargain basement priced predecessor.

Older, Sebring-based 200’s might have flown off dealer lots thanks to drastic markdowns and fleet sales, but that can help create a stigma around a vehicle. The new 200 had to sell itself on content, not cost.

Amid a strong marketing campaign emphasizing its class-leading technology and mileage (9 speeds, people!), the new 200 went on sale in spring of 2014, on the heels of the coldest winter in decades for most of North America.

Sales figures from March to June of this year show far fewer 200 purchases than in 2013. Then, something interesting happens as summer rolls around.

In June and July, in both the U.S. and Canada, sales top monthly figures from the previous year.

In July, in the U.S., the 200 managed 8,159 sales (compared to 8,122 in 2013), while in Canada the tally was 1,331, compared to the previous year’s 947.

In August, 10,810 units rolled off U.S. lots, compared to 10,139 the year before. In Canada, Chrysler moved 1,100 examples of the new model, up from 886 in 2013.

These numbers can’t tell us the reasons behind the surge in sales, nor can they (at this point, anyway) reveal whether the rise will be sustained over time. Still, looking at it from a distance, it would be easy to speculate that the new 200 has attracted the interest of discerning buyers (who are no longer simply looking for the cheapest mid-size on the market).

 

Links:

http://www.goodcarbadcar.net/2011/01/chrysler-200-sales-figures.html

http://photo.netcarshow.com/Chrysler-200_2015_photo_48.jpg

Soul decision

Socket to me: the 2015 Kia Soul EV (photo: Kia)

Socket to me: the 2015 Kia Soul EV (photo: Kia)

Who’s been lying awake lately, unable to sleep due to the news of a pending all-electric version of an existing car model?

Anyone?

Exhilarating or not, that’s the news surrounding Kia and their funky/cool/edgy/different/fill-in-the-blank Soul. This fall, an EV version of the compact 4-door wagon goes on sale in select U.S. states (hint: mainly northern blue ones), and will be helped along in the Rumbling State by 17 Kia fast-charging stations.

Other states and those living in the white mass north of the border can expect their Soul EV’s to arrive in 2015.

Going by factory glamour shots, funky/cool/edgy/different colour schemes and a front fascia that says ‘no’ to incoming air will make the Soul EV stand out from its gas-sipping brethren. Official media releases claim a driving range of 200 kilometres, agile handling, “class-leading” acceleration, and a top speed of 145 km/h.

(Official blurb here: http://tinyurl.com/lszo9br)

That acceleration comes by way of a 109-horsepower electric motor making 210 lb.-ft. of torque, doled out in a big spoonful by a 1-speed automatic transmission. Contrast these numbers with the base (1.6-litre) gasoline Soul, which makes 130 hp but a paltry 118 lb.-ft. of torque.

The uplevel 2.0-litre rings in at 151 lb.-ft of grunt.

The range of the all-electric Soul doesn’t challenge the Tesla Model S, but it does top that of the Ford Focus EV and Nissan Leaf by a little bit.

Adam Levine in 2013 (photo: Twitter)

Adam Levine in 2013 (photo: Twitter)

The announcement of the Soul EV’s attributes and California charging network comes hot on the heels of a splashy commercial aired during August’s MTV Video Music Awards (aka the #VMA’s – OMG, LOL, WTF!).

That commercial – better known as the newest ‘hamster ad’ – served to pimp a new Maroon 5 track and was accompanied by a cringeworthy media release of its own.

(Strap yourself in and read it here: http://tinyurl.com/o85958f)

While I’m loathe to call any attention to the infuriating and insufferable Adam Levine, I’m linking the commercial here, if only to provide context to the gaspingly earnest media release (“geek chic”??!).

http://www.youtube.com/watch?v=ZYWHsOeDf3M

Despite all of this uber-hip fanfare, the biggest boon to the Kia Soul’s fortunes in the recent past has actually been… (wait for it!)… the Roman Catholic Church.

Pope Francis in 2013 (photo: telegraph.co.uk)

Pope Francis in 2013 (photo: telegraph.co.uk)

During a tour of South Korea earlier this summer, the often-unpredictable Pope Francis (who has shunned the Vatican’s armoured vehicle fleet) tooled around in a black Kia Soul. This wasn’t altogether unexpected from a pontiff who previously made headlines for scoring a great deal on a 1984 Renault hatchback.

It has since been reported that the high-profile run-in with the pontiff led to an unexpected payout for Kia.

Orders for the Soul – a niche vehicle on that side of the ocean, too – jumped 62.5% during the week of his visit.

Kia Motors was apparently so tickled by the attention given to the country’s auto industry, they’ve offered to ship the very same Soul to the Vatican as a personal gift to Francis. There, the Soul will join the ’84 Renault and a used Ford Focus the pontiff has recently been seen in.

Pope Francis cruises in a Kia Soul (in Seoul), August, 2014. (Photo: Yonhap/EPA)

Pope Francis cruises in a Kia Soul (in Seoul), August, 2014. (Photo: Yonhap/EPA)

The EV version of the Soul is a welcome development in a vehicle market that has cooled on the whole electric thing over the past year or so. Yes, automakers new to the electric game (such as Kia and BMW) are jumping into the EV fray with their own offerings, while improvements in existing models continue, but some of that excitement that surrounded the EV world circa 2010 is missing.

Maybe this sense of ‘ordinary’ is a good thing, as it shows that these vehicles – and the thought of them – are becoming more normalized and commonplace in the eyes of the public.

 

Links:

http://www.bloomberg.com/news/2014-08-14/latest-popemobile-is-a-kia.html

http://www.globalpost.com/dispatch/news/yonhap-news-agency/140821/sales-kias-compact-soul-jump-after-popes-visit

http://english.chosun.com/site/data/html_dir/2014/08/29/2014082901240.html

 

Diff’rent strokes

They see me rollin'...  They hatin'...

They see me rollin’… They hatin’…

There’s no accounting for taste, as the old saying goes.

And this PT Cruiser, a borderline vehicle at the best of times, proves it.

I’m not about to perform a full inventory of the trinkets adorning this horror show of a vehicle (your eyes are already bleeding), but a couple of things must be pointed out here.

First off, isn’t it damned odd that the wheels and tailpipe are completely stock? After all, those are usually among the first items to be bastardized by this kind of offender.

Secondly, why go to the trouble of tarting up your vehicle to this degree if you’re not going to address the growing rust problem? I have to assume that even the mind who thought these add-ons were tasteful must know rust kills sex appeal (if the car has any to begin with).

Clearly, the psychology of this individual was complex and oblique. I didn’t come any closer.

"You there! Stop that. Just stop it."

“You there! Stop that. Just stop it.”

One last thing:

It’s great to see the phenomenon that breeds eyesores like this declining as each year passes. The high-water mark for spoilers/painted hubcaps came in the very early 2000’s (an era I call Peak Tacky) and slowly faded thereafter. Good riddance.

For some reason, in the past five years or so, the ‘Buick ventiports on everything’ craze really took off – hopefully that fad will go the way of Plymouth before long.

Hybrid theory

Some kind of Ford hybrid will be doing battle with Toyota's Prius starting in late 2018.

Some kind of Ford hybrid will be doing battle with Toyota’s Prius starting in late 2018.

War clouds are gathering, and for once they’re figurative.

If media reports are true (and when are they not?), Ford Motor Company is gearing up to wage battle with… the eco-friendly Toyota Prius.

The Prius remains the ever-popular darling of the green crowd, and is still the first name that comes to mind when the topic of hybrids is brought up. Toyota sells piles of them, and apparently Ford isn’t happy about that.

A shadowy person told Reuters last week that the automaker – which is reasonably good financial shape – plans to introduce a standalone hybrid model in late 2018. A Ford spokesperson then got all cagey when asked about it.

ShadowMan claims the model will be based on Ford’s new global C2 platform, which will underpin the future Focus and Escape. Naturally, every bit of technology (some of which probably can’t even be imagined in 2014) will be employed to wring every last bit of range out of the future ShadowVehicle.

 

Know thy enemy

The Prius family is a big one, having grown to include the regular Prius, a plug-in version, the compact C, and the larger, wagon-like V. All that’s missing from the lineup is a drop-top, a large SUV, and an El Camino-type ‘Ute’.

Still, the Prius clan isn’t immune to market forces – among them, cheaper gasoline and diesel vehicles that return increasingly impressive fuel economy (not to mention competing hybrids). The devilishly handsome folks at goodcarbadcar.net report an 11.2% drop in Prius family sales between July of 2013 and July of this year in the U.S. Year to date, the Prius family is down 11% in U.S. sales.

In Canada, the Prius situation is worse, with July sales showing a 21.4% drop over the previous year, and year-to-date sales down 14.3%.

While these numbers are discouraging, they’re not dire. Over 86,000 Prius models have still found their way into American driveways so far this year.

"Don't you want me, baby?"

“Don’t you want me, baby?”

As for Ford, which is currently pushing the hybrid and plug-in hybrid versions of its popular Fusion sedan (and offering the hybrid drivetrain as a no-cost option on their Lincoln MKZ), a certain vehicle seems to have been abandoned in a basket at the neighbour’s front door.

The Ford C-Max went on sale in North America in September, 2012, following years of sales in Europe. The upright, Kia Rondo-ish hatch runs solely on hybrid power (normal or plug-in), but if the goal was to challenge Prius for the hybrid crown, that ball missed the basket by a nautical mile.

Nearly invisible in the marketplace, and tainted by fudged mileage figures that left drivers expecting more, the C-Max saw its total U.S. sales fall by 40.1% year-to-date.

Cracking the 3,000 vehicle mark seems a near impossible task for the C-Max this year. Contrast that with the Prius’ numbers, and you can clearly see a need for a Plan ‘B’.

What this new vehicle will look like when it debuts four long years from now is anyone’s guess, but if it’s designed to beat the Prius at its own game, expect similar body styles and every scrap of technology Ford can lay its hands on.

 

Links: 

http://www.reuters.com/article/2014/08/20/us-autos-ford-hybrid-exclusive-idUSKBN0GK28K20140820

http://www.goodcarbadcar.net/2014/08/usa-auto-sales-rankings-by-make-model-july-2014-ytd-sales-figures.html

Shooting star

1965 Meteor Montcalm and 1966 Rambler American (Hull Sector, Gatineau, Quebec).

1965 Meteor Montcalm and 1966 Rambler American (Hull Sector, Gatineau, Quebec).

Isn’t this picture a perfect, quintessential Quebec winter scene?

If you’re not sure, probably because you’ve never been there, just know that yes – yes, it is.

Grey, leaden skies, drab streetscapes, and crater-filled roads encrusted with a white rhime of road salt. Oh yes,  and a frigid, icy wind that cuts through you like a knife from early November onward.

Come one, come all.

Against this ultra-Canadian backdrop – worthy of a depressing film nominated for multiple awards – we find a distinctly Canadian classic car cuddling up to a (literal) American classic, possibly for warmth.

A rare encounter at the best of times, the frozen stars aligned enough to bring this 1965 Meteor Montcalm within door denting distance from a 1966 Rambler American. Amazingly, both vehicles appeared in great shape, though the Rambler was the only one to escape present-day modifications (though I suppose rims and window tinting is benign enough).

The complicated history of Rambler was covered by moi not long ago on this very page (scroll down! scroll down!), so the Meteor gets the spotlight in this post.

Now, an American viewing this photo would insist we were looking at a ’65 Mercury, but they would be wrong. The devil is in the details.

Meteor, a Canada-only product of the Ford Motor Company introduced in 1949, did what the much-maligned Edsel failed to do a decade later – it fit comfortably into the Ford-Lincoln-Mercury stable as a standalone make.

Not factory rims.

Not factory rims.

Slotted between Ford and Mercury at the lower end of the ladder, the Meteor was essentially a Ford with more brightwork and niceties, but at a lower price than Mercury.

Canadians took to the Meteor instantly, and the make soared through the ’50s, enjoying lofty sales as the Greatest Generation was busy cranking out the Boomers while staring into a glorious, limitless future.

Coincidentally, it was the success of Rambler in the late 1950s (spurred by the sharp ’58 recession) that led to the first death of Meteor following the 1961 model year. The popularity of Rambler’s cosy, fuel-efficient compacts prompted the Big 3 automakers to enter the compact field in 1960, spreading the big car field too thin at Ford of Canada.

Something had to give, and Meteor was canned – but not for long.

Like most fads, the compact craze proved short-lived as the economy returned to normal and a thirst for big cars returned to the car-buying public. Meteor was back for 1964, this time based on a Mercury.

Mercurys of that era – especially the ’65 – had an upscale appearance thanks to their Lincolnesque, slab-sided bodies, something that gave the Meteor an injection of class.

1965 Meteor Montcalm: more than a Mercury?

1965 Meteor Montcalm: more than a Mercury?

To keep the price in line with its place in the company’s lineup, the Mercury-bodied Meteor was outfitted with the seats, dashboard, base engine, and roofline of a Ford.

Flashy on the outside and restrained on the inside, the ’65 Meteor came in the same body styles offered by its stablemates, in either the Rideau, Rideau 500 or top-line Montcalm trim level. From a vinyl bench and a 240 c.i.d. six-cylinder to plush buckets and a 390 V-8, if you had the cash (or didn’t), there was a Meteor with your name on it.

Meteor soldiered on in the Canadian market well into the 1970s, as before, based on the Mercury line of vehicles.

Towards the end, the line between the two makes grew increasingly blurred, as Mercury badging could be found on a Meteor, in addition to Rideau 500 and Montcalm model designations.

1976 proved to be the last year for the standalone Meteor brand. However, in keeping with the make’s original intent, the name survived until 1981 on a low-priced base model of the Mercury Marquis offered exclusively in Canada.

The Meteor’s rise in the Canadian automotive scene was truly meteoric, but its fall back to earth was much more gradual. Kind of like a golden Muskoka sunset fading to dusk, slipping into twilight, and then… nothing.

1978 Mercury Marquis Meteor - a low cost Mercury full-sizer offered only in Canada (note fake vinyl roof crease).

1978 Mercury Marquis Meteor – a low cost Mercury full-sizer offered only in Canada (note fake vinyl roof crease).

Big… juicy… VAN… !

"Interesting trades considered."

“Interesting trades considered.”

I’m not one of ‘those guys’, but I know a bitchin’ van when I see one.

And this particular van in Val-des-Bois, Quebec HAD IT ALL!

Sure, this 1980s-vintage Econoline dates to after the ‘Van Culture’ phase that America went through in the always-entertaining ’70s ( an era that terrified parents but made it easy to move stuff around). However, the owner clearly knew where to draw the line.

Driving right up to the edge of cheesiness before making a panic stop, this van has all the trappings of a performance car PLUS all the add-ons that drive Van People wild.

Sun visor (for the harsh glare of the open road), TWO bubble sunroofs (for ambiance as well as smoke venting), side pipes, mag wheels, white-letter tires and glorious chrome aplenty – truly, a van that covers the bases while doing everything right. And let’s not forget the tasteful pinstripe depiction of a lady on the side panel.

I didn’t get close enough to this rolling sideburn to take a peek inside, but I would hope that it ditched the stereotypical shag carpeting/velour interior for something classy – like vinyl (and wood grain veneer).

Yeah.

If this beast ever finds its way onto the market, I’ll be sure to put in an offer they can’t refuse.

“Is this thing bent?”

http://www.youtube.com/watch?v=KRSd_ko9HG4

 

Volt 2.0

Next-generation Chevy Volt to debut in January

On sale since mid-2011, a total of 3,394 Volts have found buyers in Canada (as of the end of July, 2014).

On sale since mid-2011, a total of 3,394 Volts have found buyers in Canada (as of the end of July, 2014).

A car that’s still something of a mystery to many is getting a makeover.

General Motors announced on Aug. 7 that the 2nd-generation Chevrolet Volt will debut in January at the 2015 North American International Auto Show in Detroit.

The press release – imported straight outta Acme, Michigan – gives little to no details on what changes can be expected with the new Volt, which will go on sale later in 2015 as a 2016 model. Besides a teaser mage of the new Volt’s rear trunklid, there’s no information on range, performance, weight, underpinnings – any of that juicy stuff.

There is, however, much gushing over the current Volt, complete with facts and figures garnered from customer feedback surveys.

“Volt owners are driving more than 63 percent of their overall miles in electric vehicle mode, collectively logging more than 500 million gas-free miles since the Volt’s retail debut in 201o.”

Boy howdy! Those Volt owners sure do like to maximize their use of that battery – it’s almost as if they purchased the vehicle for that specific reason!

Joking aside, the Volt remains a unique and interesting vehicle, albeit one that’s in desperate need of a style injection.  If the teaser image is anything to go by, the public can expect more eye appeal when the wraps come off in Detroit.

The 2016 Chevy Volt is rumoured to be less awkward-looking than the current model.

The 2016 Chevy Volt is rumoured to be less awkward-looking than the current model.

The speculation amongst auto writers is that the new Volt will see a reduction in price (much needed to keep it competitive), an increase in EV range (above the current 38 miles/61 kilometres), and more interior space thanks a reduced battery size. The current 1.4-litre, 4-cylinder generator range extender will likely be ditched in favour of a more fuel-efficient 3-cylinder.

Price has always been a point of contention with the Volt, with many claiming that the vehicle’s higher cost puts sustainability out of reach for most car buyers, limiting possible sales.  There’s certainly truth to this, but, in its defence, the amount of technology packed into the vehicle is significant and prices have come down since the Volt first entered the marketplace.

First retailing for $41,000 in 2010, the Volt’s MRSP is now $34,170 (U.S. market, 2015 model), and that’s before a potential federal tax credit (provincial in Canada) is factored in. Any further reduction in price – plus additional range – will only serve to make the Volt a more competitive vehicle.

Clearly, GM is banking on bigger sales numbers from this improved Volt.

Back in 2011, I test drove a Volt the first week they showed up on dealer’s lots. During a 43-kilometre all-electric urban jaunt, the car impressed with its interior comfort, ride quality and drivetrain smoothness.

Given the Volt’s price at the time, I wrote in my published review:

“This isn’t an electric car for the masses … but it is proof that a quality electric car that drives and feels like a regular luxury car is possible from a mass-market automaker.”

With a lower price (is sub-$30K possible?), Chevrolet will have positioned the 2016 Volt closer to that ideal.

Links:

http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2014/Aug/0807-volt.html

Volkswagen’s big herausforderungen

"Das problem"

“Das problem”

China’s growing appetite for buying anything that has four wheels and isn’t from Japan has been a boon to many automakers, and Volkswagen is no different.

The German automaker joins the likes of GM, Jaguar and BMW in reaping the financial rewards of the voracious consumerism overtaking that society. However, the boosted revenue from the Chinese market  hasn’t corrected a growing problem at VW – and that is the stagnancy of the brand overall.

The Wall Street Journal reports that while the company’s net revenue rose 12.5% this last quarter (year-over-year), actual profits for the VW brand are dropping as costs rise.

(See article here: http://tinyurl.com/k2q9we3)

China notwithstanding, VW just isn’t doing the big business in Western markets that it had hoped to just a few years previous. The company’s luxury brands – Audi and Porsche – are the only VW products making gains in the U.S.

Invaluable vehicle sales website www.goodcarbadcar.net (bless their hearts!) shows Audi sales in the U.S. up 13.3% year-to-date compared to 2013, while Porsche is up 8.3% for the same period.

Volkswagen? Well, U.S. sales of its vehicles are down 13.6% compared to last year, dragging the company’s overall sales down 5.3% below 2013 numbers.

In Canada, a much smaller market that has traditionally been partial to small cars, VW sales saw a modest 5.2% year-to-date increase over 2013. However, this number takes into account a big sales month for July;  at the end of June, year-to-date VW sales were in the negative, down 2.3%.

Meanwhile, Audi and Porsche sales in Canada have risen 9.9% and 33.9% (respectively) so far this year.

Recent media reports have shown a serious sales slump in South American, which is traditionally a strong market for VW.

When Bugs aren’t enough

So, what’s an automaker like VW to do to lure back those buyers? What do the United States and South America want from it? A giant SUV? A super-cheap subcompact? Vans?

On the U.S. front, it has been reported that a seven-seat midsize SUV is America-bound, but one new niche vehicle isn’t going to turn the tide and hold it there. My personal feeling is that an exciting new small car that isn’t the Golf – something a little smaller, a little cheaper, and a lot more high-tech – could do well in North America, but it could be problematic as well.

Perhaps a four-door coupe version of the Jetta will turn things around...

Perhaps a four-door coupe version of the Jetta will turn things around…

Europe, Asia, South America and just about everywhere outside of the U.S. and Canada already have the super-compact VW Polo, and have for years. Slotting another small car there into the existing lineup wouldn’t make sense, and producing a new non-Polo vehicle for North America could be an expensive proposition given the limited market and the public’s yet-unknown interest.

Could something be built on a Polo platform? Maybe it could be called a Fox, for retro name recognition. Or: are there enough aging hippies and budding flower children to really make a Microbus or a mini-Microbus a success?

Another idea would be to squeeze more sales out of VW’s existing lineup. Is it possible to diversity the Golf/Jetta/Passat even more?

These aren’t decisions I have to make, and that’s a good thing. Time will tell what strategy VW employs.