Tag Archives: Lincoln MKC

(MK)X marks the spot

The 2016 Lincoln MKX will adopt what's good about its little brother, the MKC (hint: tasteful styling)

The 2016 Lincoln MKX will adopt what’s good about its little brother, the MKC (hint: tasteful styling)

The MKX has finally grown into itself.

The Ford Edge-based SUV, which slots right in the middle of Lincoln’s utility vehicle lineup, has been identity challenged right from the beginning. Bowing in 2007, the MKX was clearly a tarted-up, badge engineering Ford that swapped front fascias and taillights for a 2011 refresh.

The 2016 MKX, revealed earlier this month at the North American International Auto show in Detroit (and photographed here in Montreal) pushes its parent vehicle further away by adopting a clear, full-body styling job.

It just so happens that the new MKX’s styling cues – flowing fender bulges, pronounced rear haunches, split grille and narrow, full-width taillights – are the same cues that adorn its smaller, well-received sibling, the MKC.

Tasteful elegance seems to be the goal for Lincoln's mid-sized utility (Image: Lincoln Motor Company)

Tasteful elegance seems to be the goal for Lincoln’s mid-sized utility (Image: Lincoln Motor Company)

Clearly, head brass at Lincoln saw they had something good going with the MKC and applied the same touches to their wayward mid-sizer, thus giving the brand a more cohesive design language.

The styling is careful and understated, yet still pleasing to the eye, and no longer resembles a Ford with a Lincoln badge.

Under the hood, Ford’s 3.7-litre V-6 returns as the standard engine, making a projected 300 horsepower and 280 foot-pounds of torque.

The upgrade will be Ford’s new 2.7-litre EcoBoost V-6, a twin-turbo unit that Lincoln says makes 330 horsepower and 370 foot-pounds of torque (based on early data tests). This is the engine that Ford is touting as the mileage-making upgrade in its newly lightened, aluminum-framed F-150 pickups.

Both engines will be mated to a 6-speed automatic transmission with push-button shifting (because buttons = luxury, obviously).

Fender bulges, more pronounced rear haunches and full-width taillights class up the new MKX.

Fender bulges, more pronounced rear haunches and full-width taillights class up the new MKX.

The long-awaited, oft-mentioned Lincoln resurgence appears to be happening, with 2014 sales numbers showing a definite uptick in U.S. sales compared to the five stagnant years that came before it.

The MKZ sedan and MKC utility get most of the credit for renewing interest in the flagging brand, but if the MKX’s new look impresses in the same way as its smaller stablemate, it can only help sales.

The restyled model’s popularity remains to be seen (it goes on sale this summer), but it’s still nice to see Lincoln becoming more cohesive and self-assured as a brand.

 

Links:

http://www.goodcarbadcar.net/2012/10/lincoln-brand-sales-figures-usa-canada.html

I am the resurrection

Will a $5 billion investment from Ford boost Lincoln's sagging fortunes? Time will tell.

Will a $5 billion investment from Ford boost Lincoln’s sagging fortunes? Time will tell.

There’s been no shortage of spilled ink when it comes to debating the (seemingly) age-old question, ‘What are we to do with Lincoln?’

The iconic 92-year-old brand, once the pinnacle of American luxury, has meandered along on a rudderless path for years, churning out forgettable vehicles while whispers of its impending demise grew ever louder.

Well, it seems that Ford is finally deciding to do something about the wayward marque. New CEO Mark Fields clearly believes in the ‘go big or go home’ mantra, and late last month announced plans to pump piles of money into the Lincoln Motor Company.

Like gasoline through the carb of a 460 V-8, this copious cash infusion is aimed at jump-starting the brand into renewed relevancy.

How much cash, exactly? At least $5 billion over the next five years, according to Reuters:

http://www.reuters.com/article/2014/10/24/us-fordmotor-lincoln-idUSKCN0ID2FU20141024

To compete, you need to offer a variety of things that people want, and do it as good or better than the other guys. Like any company with two brain cells to rub together, Lincoln knows this, and the 2014 MKC small crossover is a good example of a move in a more competitive direction.

But one new vehicle doesn’t save a company. The $5 billion will be allocated to freshening up the existing lineup while adding new goodies to the shelf.

The creation of a new, highly-configurable platform to underpin several new models is at the centre of the rebuilding plan. The platform will reportedly be able to accommodate drivetrains utilizing the front or rear wheels (or all of them).

Now that there’s fuel being added to the fire, it should be interesting to watch Lincoln attempt to rise from the ashes.

Lincoln Mk. III (1969-1971) spotted in Prince George, British Columbia.

Lincoln Mk. III (1969-1971) spotted in Prince George, British Columbia.

Whether it will attain past levels of glory remains to be seen, but I’ve got my fingers crossed – like always – for a new flagship Continental sedan, ideally with suicide doors.

I’m never backing down on that wish. And if that’s too much to ask, can we please get a personal luxury coupe?